I am looking forward to trying this when my shadow inscuanre runs out. My eyelids are a little blotchy and the blotches are kinda warm toned so when I where cooler shadow washes it just looks odd. Did you notice that this is a dollar more than the other UDPPs? I’m guessing a price increase is in our future.
What a phenomenal approach! Thank you so much for sharing this story and highlighting how effective it can be when you make it easy for consumers to connect to a brand. This touch point for Homeplus is a brilliant way to connect the physical environment (traditional media) with the digital environment (social/digital media).
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